Digital Marketing is an adequately new field that aims to enhance the digital presence of a business with focus on generating more revenue and also support the brand across different digital platforms (also reaching to the offline world).

In the digital marketing domain, professional marketing teams at a company or an agency engage in different activities, including:

  • Content Creation (blog posts, articles, sales page copy, whitepaper releases, research studies, eBooks, email newsletters, social media campaigns, SEO).
  • Creative (Infographics, engaging photos and featured images for content, charts, photos, videos).
  • Statistics (analytics, KPIs, targets, goals, conversion funnels, customer LTV).
  • Big enterprises excel at building outstanding marketing campaigns that combine the inbound marketing strategy with paid ads, PR, on-site presence at events (as sponsors, speakers, volunteers), and other outbound campaigns.

Why companies use digital marketing?

Internet Users:

As per the internet usage statistics, as of July 2018, 48.2% of the world population is using the internet. (i.e) 3.71 Billion Users. Less than 1% of the world population used internet in 1995.

As we can very well understand from the above statistics that the number of internet users is increasing day by day, and in the coming few years more users will be connected via internet, which gives more scope for digitalmarketers to reach their target audience worldwide.

Mobile Phones:

Maximum internet users globally today use mobile phones for communication. Today’s majority of mobile phones are smartphones with internet access, which allows the customers to connect with businesses anytime & anywhere.

Today, Mobile phones are the prime source of communication globally. As per a report 4.77 billion users use mobiles phones globally, which will increase to 5.07 billion by 2019. Majority of Mobile phones today are Smart phones with internet access, which helps the customer to connect with businesses anytime and anywhere and also makes it easier for businesses to reach out to their target customers.

Targeting the Right Audience:

In traditional marketing strategies, it becomes very difficult to advertise your target audience with specific demographics & details. Most of the marketing methods are aimed at mass marketing of the product. Today with digital marketing you can target your exclusive audience using many customized and personalized methods.

Ex: Today you can reach any audience based on their Location, age, interests, gender, education, personal information etc. In fact, to target very specific audience, we also have many advanced  strategies.

Low Cost and High ROI:

Due to its low cost and high return on investment, Most of the small and medium scale companies rely mostly on digital marketing strategies

And Now, As we know that the digital marketing industry is growing, which brings more opportunities to professionals in this industry. Following are opportunities available for professionals.

Get a Job in Industry:

The Easiest and best way to start your career in digital marketing is through a job. In digital marketing, we have many different specializations which gives you different options to start your career.

  1. Digital marketing strategist
  2. Digital marketing executive
  3. SEO analyst
  4. Social media specialist
  5. Google AdWords specialist
  6. Email marketing specialist
  7. Web Analyst
  8. Online reputation manager

And there will be many more specialized job roles to choose in digital marketing.

Become a Professional Blogger:

Most of the digital marketing professionals choose blogging as their full time career choice. Even with their dedication and hard work, a lot of bloggers are not successful in their chosen niche.Bloggers can generate heavy income with online advertising & affiliate marketing strategies.

Earn with Affiliate Marketing & AdSense:

You can start your page/blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. With good traffic, you can make a good income with AdSense & affiliate marketing techniques.

Start Freelancing Services:

Freelancing is the concept where you can offer your services to your clients on a part-time basis from anywhere in the world. Sitting at your home you can build your clients anywhere,. Thanks to online websites like fiverr.comfreelancer.com etc. you can start offering your freelancing services.

Start your own agency:

If you have experience in managing a business & also have resources and contacts, You can start your own full-time digital marketing agency. In your agency, you can build marketing strategies for clients and implement them with digital marketing.

Become a YouTuber:

You can also become a full-time YouTuber in a selected niche. You need to work on the quality of your channel’s content and build your audience base on YouTube. Once you start getting subscribers and views, you can make huge money via YouTube monetization.

Digital marketing can and should be employed in organizations of all sizes – from solopreneurs and freelancers through small and medium-sized businesses to large enterprises. The art of building corporate identity or a personal brand depends on how successful and creative your online marketing strategies are?

Millennials are the largest group of consumers online. They spend around 18 hours a day consuming media. The research conducted showed that they spend 223 minutes every day on mobile.

The Next Generation-Z  is also joining the digital force now – with teenagers up to age of twenty-two are now using different channels such as Snapchat and Instagram for communication and forming their opinions of the surrounding world.

Professional marketers can build a sensible strategy based on their product or service to identify and target their desired market and customers. This could be instrumental to any business struggling for growth and establishing dominance among their competitors

In fact, an experienced digital marketer can be instrumental for any type of business. This gives flexibility to the professional consultants supporting different organizations or launching their own products or professional services (being able to sell themselves).

There are enormous benefits of Digital Marketing. Digital marketing can be beneficial to any business in various ways

  1. Affordable
  2. Better Targeting
  3. Performance can be measured
  4. Real time Results
  5. Socially influence people
  6. Your content can go viral
  7. Better customer engagement

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